20_BRITs_logo_Master_RGB.png
 

Brand Resource


Logo

The master artwork must not be modified, altered, amended, added to, or subtracted from, in any manner. Under no circumstances should the Mastercard logo or the text “The 40th Show BRIT Awards 2020” be cropped, moved, or removed from the artwork.

Minimum Size

Print 25 x 12 mm
Digital 110 x 50 pixels

Safe Space

The logo always needs safe space that is free of imagery and text surrounding it. Use the BRIT ‘B’ height to determine the minimum amount of safe space that should surround the logo. If copy appears below the logo, you should measure safe space from the bottom of the logo to the x-height of the text.

 
SafeSpace.png
 

Logo on solid backgrounds

The logo should always appear on a plain background that provides a high contrast. When a background is darker than 50% grey the light version of the logo should be used.

 

Backgrounds to avoid

Low contrast backgrounds such as 50% to 90% grey should be avoided. Backgrounds in the red to yellow colour spectrum should not be used.

 

Colour Palette

Black  000000 RGB: 0,0,0 CMYK: 0,0,0,100

Black
000000
RGB: 0,0,0
CMYK: 0,0,0,100

White  FFFFFF RGB: 255,255,255 CMYK: 0,0,0,0

White
FFFFFF
RGB: 255,255,255
CMYK: 0,0,0,0

 

Mastercard colour reference

color_fullcolor_160826.png
 

Font

The BRIT Awards primary typeface is Proxima Nova. All weights of this typeface may be used. Bold is preferred for headings. 

 

Wording

The first reference to the event in any copy must be “The BRIT Awards [year if applicable] with Mastercard”. This is the preferred route for our name and this should be used wherever possible.

For example “The BRIT Awards 2020 in association with Mastercard” or “The BRIT Awards 2020 with Mastercard”.

The acronym “BRIT” must always be in upper case.
BRIT stands for The British Record Industry Trust, the
UK music charity which receives proceeds of the BRIT events.

If shortening the event title to “The BRITs”, BRIT must
be spelt in capital letters with a lower case “s”.

There must be a capitalised “The” before “The BRIT Awards
or “The BRITs” when referring to the event directly.

 

Trophy Imagery

The master award imagery must not be cropped, modified, altered, amended, distorted, added to or subtracted from, in any manner. It should always appear on a plain background that provides a high contrast and no smaller than 50mm high.

Full length Imagery

Should be cropped to the bottom of the base as indicated.

 
Full length single trophy

Full length single trophy

Full length trophy group

Full length trophy group

Cropped 3/4 Imagery

Cropped 3/4 single trophy

Cropped 3/4 single trophy

Cropped 3/4 trophy group

Cropped 3/4 trophy group