The master artwork must not be modified, altered, amended, added to, or subtracted from, in any manner. Under no circumstances should the Mastercard logo or the text “The 40th Show BRIT Awards 2020” be cropped, moved, or removed from the artwork.
Print 25 x 12 mm
Digital 110 x 50 pixels
The logo always needs safe space that is free of imagery and text surrounding it. Use the BRIT ‘B’ height to determine the minimum amount of safe space that should surround the logo. If copy appears below the logo, you should measure safe space from the bottom of the logo to the x-height of the text.
Logo on solid backgrounds
The logo should always appear on a plain background that provides a high contrast. When a background is darker than 50% grey the light version of the logo should be used.
Backgrounds to avoid
Low contrast backgrounds such as 50% to 90% grey should be avoided. Backgrounds in the red to yellow colour spectrum should not be used.
Mastercard colour reference
The BRIT Awards primary typeface is Proxima Nova. All weights of this typeface may be used. Bold is preferred for headings.
The first reference to the event in any copy must be “The BRIT Awards [year if applicable] with Mastercard”. This is the preferred route for our name and this should be used wherever possible.
For example “The BRIT Awards 2020 in association with Mastercard” or “The BRIT Awards 2020 with Mastercard”.
The acronym “BRIT” must always be in upper case.
BRIT stands for The British Record Industry Trust, the
UK music charity which receives proceeds of the BRIT events.
If shortening the event title to “The BRITs”, BRIT must
be spelt in capital letters with a lower case “s”.
There must be a capitalised “The” before “The BRIT Awards”
or “The BRITs” when referring to the event directly.
The master award imagery must not be cropped, modified, altered, amended, distorted, added to or subtracted from, in any manner. It should always appear on a plain background that provides a high contrast and no smaller than 50mm high.
Full length Imagery
Should be cropped to the bottom of the base as indicated.