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Brand Resource


Logo

The master artwork must not be modified, altered, amended, added to, or subtracted from, in any manner. Under no circumstances should the sponsor logo or the text “Classic BRIT Awards 2018” be cropped, moved, or removed from the artwork.

Minimum Size

Print 25 x 12 mm
Digital 110 x 50 pixels

Safe Space

The logo always needs safe space that is free of imagery and text surrounding it. Use the BRIT ‘B’ height to determine the minimum amount of safe space that should surround the logo. If copy appears below the logo, you should measure safe space from the bottom of the logo to the x-height of the text.

 

Logo on solid backgrounds

The logo should always appear on a plain background that provides a high contrast. When a background is darker than 50% grey the light version of the logo should be used. Low contrast backgrounds should be avoided. Backgrounds in the red to yellow colour spectrum should not be used.

 

Font

The Classic BRIT Awards primary typeface is Avenir. All weights of this typeface may be used. 

 

Wording

The first reference to the event in any copy must be “The Classic Awards [year if applicable] ”. This is the preferred route for our name and this should be used wherever possible The acronym “BRIT” must always be in upper case. BRIT stands for The British Record Industry Trust, the UK music charity which receives proceeds of the BRIT events. Shortening the event title to “The Classic BRITs”, BRIT must be in capital letters with a lower case “s”. There must be a capitalised “The” before “The Classic BRIT Awards” or “The Classic BRITs” when referring to the event directly. 

 

Award Imagery

The master award imagery must not be cropped, modified, altered, amended, distorted, added to or subtracted from, in any manner. It should always appear on a plain background that provides a high contrast, no smaller than 50mm/ 200 Pixels high.

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