BRIT18_Logo_AKapoor_RGB_Black.png
 

Brand Resource


Logo

The master artwork must not be modified, altered, amended, added to, or subtracted from, in any manner. Under no circumstances should the Mastercard logo or the text “BRIT Awards 2018” be cropped, moved, or removed from the artwork.

Minimum Size

Print 25 x 12 mm
Digital 110 x 50 pixels

Safe Space

The logo always needs safe space that is free of imagery and text surrounding it. Use the BRIT ‘B’ height to determine the minimum amount of safe space that should surround the logo. If copy appears below the logo, you should measure safe space from the bottom of the logo to the x-height of the text.

 
 
 

Logo on solid backgrounds

These examples show the correct application of The BRITs logo on different solid backgrounds. The logo should always appear on a plain background that provides a high contrast. When a background is darker than 50% grey the light version of the logo should be used.

 
BRIT18_Logo_Guidelines_LogoGoodBG.jpg
 

Backgrounds to avoid

These examples show the incorrect application of The BRITs logo on different solid backgrounds. Low contrast backgrounds such as 50% to 90% grey should be avoided. Backgrounds in the red to yellow colour spectrum should not be used.

 
BRIT18_Logo_Guidelines_LogoBadBG.jpg

Colour Palette

Logo Red B70E0E RGB: 183,14,14 CMYK: 19,100,100,11

Logo Red
B70E0E
RGB: 183,14,14
CMYK: 19,100,100,11

Dark Red FF090E RGB: 122,19,25 CMYK: 31,100,86,43

Dark Red
FF090E
RGB: 122,19,25
CMYK: 31,100,86,43

LightRed FF090E RGB: 255,9,14 CMYK: 0,94,89,0

LightRed
FF090E
RGB: 255,9,14
CMYK: 0,94,89,0

Gradient Light Vertical dark to light

Gradient
Light Vertical dark to light

Black 000000 RGB: 0,0,0 CMYK: 0,0,0,100

Black
000000
RGB: 0,0,0
CMYK: 0,0,0,100

White FFFFFF RGB: 255,255,255 CMYK: 0,0,0,0

White
FFFFFF
RGB: 255,255,255
CMYK: 0,0,0,0


Font

The BRIT Awards primary typeface is Myriad Pro. All weights of this typeface may be used. Regular is preferred for headings. 

 

Wording

The first reference to the event in any copy must be “The BRIT Awards [year if applicable] with Mastercard”. This is the preferred route for our name and this should be used wherever possible.

For example “The BRIT Awards 2018 in association with Mastercard” or “The BRIT Awards 2018 with Mastercard”.

The acronym “BRIT” must always be in upper case. BRIT stands for The British Record Industry Trust, the UK music charity which receives proceeds of the BRIT events.

If shortening the event title to “The BRITs”, BRIT must be spelt in capital letters with a lower case “s”. There must be a capitalised “The” before “The BRIT Awards” or “The BRITs” when referring to the event directly.

 

Award Imagery

The master award imagery must not be cropped, modified, altered, amended, distorted, added to or subtracted from, in any manner. It should always appear on a plain background that provides a high contrast, no smaller than 50mm high.

In all cases where the award imagery is used it must be credited as the following: 

“Award styled by Sir Anish Kapoor”

 

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